Odds ‘n’ Ends


To help spread goodwill and ease financial burdens for cities across the country, KFC sent letters to mayors nationwide, offering to fill their potholes in exchange for allowing them to leave a message saying the hole was “Refreshed by KFC.” I have to admit, at first I thought this was a little obnoxious. Then again, if I drove on those roads, I might be OK with some KFC branding if it meant my car’s suspension remained intact. The campaign was tested in Louisville, KY.

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